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Public Relations & Marketing


Public Relations & Marketing

Museum Public Relations & Marketing 

Members of this Resource & Discussion Group can:

  • Find PR & Marketing resources 
  • Network with professionals in the field
  • Participate in discussions
  • Share information and ideas
  • Become part of the on-line Museum PR community

Members: 31
Latest Activity: Mar 26, 2013

Welcome to the Public Relations & Marketing group. This group was created for anyone who works in the museum public relations and marketing field (whether in-house or at a private company) or if you are interested in connecting with those in the field. With the explosion of social media and on-line collections, anyone who works at a museum would benefit from this group.


Quick Links to Museum Public Relations & Marketing Resources


Organizations and Committees

American Association of Museums Public Relations & Marketing (PRAM) Committee 

National Arts Marketing Project (NAMP)

Public Relations Society of America (PRSA)



Consumer Research for Museum Marketers: Audience Insights Money Can't Buy (Margot A. Wallace)

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions (Vlva French, Sue Runyard)

Museum Branding: How to Create and Maintain Image, Loyalty and Support (Margot A. Wallace)

Museum Marketing: Competing in the Global Marketplace (Ruth Rentschler)

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (Neil, Phillip & Wendy Kotler)



Delivering Experience: Marketing the Museum's Full Range of Assets (Neil Kotler)

Market Value: 5 Steps to an Effective Museum Marketing Plan (Thomas H. Aageson)


Slides & Dowloands

The Potluck Guide to Social Media Strategy (pdf)

Practical Lessons Downloads from “The Experts’ Guide to Marketing the Arts”


Presentations from "PR & Marketing: Back to Basics" at 2011 AAM Conference 

Crossing the Divide (pdf)

Media Relations (pdf)

Grass Roots Marketing (pdf)

Know Your Audience (pdf)

Social Media (pdf)



National Arts Marketing Project (NAMP) 2011 Conference

Public Relations Society of America (PRSA) 2011 Conference



Museum Marketing



National Arts Marketing Project (NAMPRadio)


*Check back regularly for more resources as this list is continuously updated

Do you know of additional Museum Public Relations & Marketing Resources? Please post them in the comments field!


This list was last updated on January 24, 2013

Discussion Forum

This group does not have any discussions yet.

Comment Wall


You need to be a member of Public Relations & Marketing to add comments!

Comment by D on October 20, 2011 at 6:52am
Megan, love keeping up with everything you post.  It's a great service!
Comment by Megan Southwood on October 11, 2011 at 12:57am

Members of the Museum PR & Marketing Resource Group:


I just added slides from the AAM Public Relations and Marketing (PRAM) Committee sessions at the 2011 AAM conference to the group's page. Take a look at these great resources!



Comment by Megan Southwood on July 1, 2010 at 7:46am

Museum Marketing: Competing in the Global Marketplace by Ruth Rentschler, Anne-Marie Hede
Comment by Megan Southwood on June 4, 2010 at 12:02am
Read Market Value: 5 Steps to an Effective Museum Marketing Plan by Thomas H. Aageson, published in Museum News, July/August 1999.
Comment by Megan Southwood on June 3, 2010 at 11:54pm
Here is a link to another Museum Marketing blog by Dimitry van den Berg in the Netherlands
Comment by Megan Southwood on April 6, 2010 at 12:33am
Jim Richardson's blog, Museum Marketing is an excellent resource for anyone working in a museum

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