Resources for the Entire Museum Community - Professionals, Students & Visitors!
Museum Public Relations & Marketing
Members of this Resource & Discussion Group can:
Latest Activity: Mar 26, 2013
Welcome to the Public Relations & Marketing group. This group was created for anyone who works in the museum public relations and marketing field (whether in-house or at a private company) or if you are interested in connecting with those in the field. With the explosion of social media and on-line collections, anyone who works at a museum would benefit from this group.
Quick Links to Museum Public Relations & Marketing Resources
Organizations and Committees
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy (Margot A. Wallace)
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions (Vlva French, Sue Runyard)
Museum Branding: How to Create and Maintain Image, Loyalty and Support (Margot A. Wallace)
Museum Marketing: Competing in the Global Marketplace (Ruth Rentschler)
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (Neil, Phillip & Wendy Kotler)
Market Value: 5 Steps to an Effective Museum Marketing Plan (Thomas H. Aageson)
Slides & Dowloands
Practical Lessons Downloads from “The Experts’ Guide to Marketing the Arts”
Presentations from "PR & Marketing: Back to Basics" at 2011 AAM Conference
Crossing the Divide (pdf)
Media Relations (pdf)
Grass Roots Marketing (pdf)
Know Your Audience (pdf)
Social Media (pdf)
*Check back regularly for more resources as this list is continuously updated
Do you know of additional Museum Public Relations & Marketing Resources? Please post them in the comments field!
This list was last updated on January 24, 2013
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